A few years ago Rach and I did some work for Roche Pharmaceuticals. With all the pharma-politics in play right now, I thought this memory from March 2019 was worth sharing.

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We saw the tower before we even entered the country. And we watched it until our wheels hit the runway.

It's not that it's particularly big, but more, that it's alone. Every other structure is regular-sized: Houses and apartments and commercial buildings, all obeying the usual sizing rules of ancient European cities. But the Roche tower is a completely different creation. It stands tall and singular, like the first kid in school to hit her growth spurt. But without the awkward.

It's stands there, an alien beacon awaiting re-enforcements, breathing in 5% of the entire population of the city, like a scheduled apocalypse. 7:00am and they're all gone. And those left behind go about their day until the sunset return of all those who were taken, blinking in the afterglow of sunlight they never saw, wondering what's for dinner, and where the time went.

At least, that was the conclusion I drew, standing on the Wettsteinbrücke bridge overlooking the Rhine, with the softly spectacular homes of Basel Switzerland lining the shores. And that peerless tower, quietly breaking the horizon.

I watched the kaleidoscope sky reflect off the tower's shiny faces and sharp edges, and concluded that a corporate pharmaceutical juggernaut had landed in this quaint town, and is now feeding on the townsfolk, and honestly, how would you even say no to such a beast? We have bills to pay, loved ones to create experiences with, families to care for. We all need money. We all need to live.

I stood on that bridge, and compared the reflections: The crystal windows of the tower, and the slow running river below me. Clinical perfection, versus organic flow. Solidity and Fluidity.
Future and Nature.
The windows were winning, as far as clarity went.

Rach stood beside me, and I'm sure we were thinking the same thing:

What have we subscribed to here?
What possible part can we play in this world of billion-dollar pharma players?

Our message is one of empowerment and empathy, love over fear, celebrating difference and diversity. Who, in that tower, will listen, or even care?

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The next morning, we were taken to the top floor. I could see France to the left, and Germany to the right. And below me, our enormous shadow, stretching across houses and spaces for blocks and blocks in the early morning light.

I wondered what it would be like to live in that shadow. Sunrise, but no sun. Just the monolith. The whole street would feel colder.

And then we were into it. Our workshop room had the most enormous table I'd ever seen. Someone flipped a switch, and the floor to ceiling curtains glided open, revealing a sunlit green courtyard, scattered with employees drinking their coffees and sharing their perspectives on, I don't know, world domination.

And then our people arrived. Scientists, researchers, health professionals, patient liaison experts. All serving in the Rare Disease Space. And all completely exceptional humans.

All my preempted judgements, all our fears of distant corporate robots, were just blown away by the absolute humanity of these attendees. They were passionate about their work. They want to save lives. They are searching for solutions that don't yet exist.

There were tears, and honesty, and vulnerability, and an overwhelming sense of love.

Yep. These aliens love us.

Turns out, this tower is filled with people who care about people. They've moved cities and countries to be a part of the team. To find cures, and solutions, for others in pain. They work long hours, they give up their own comforts, in the hope of finding needles in haystacks. We spoke to one researcher who has a child of her own with a rare condition that doesn't yet have a cure. But her job is finding a cure for a different condition, one that will save other children's lives but not her own. She works extra hard because she knows the pain the other parents are feeling, and she has to trust that somewhere else, there is a researcher close to a cure for her own child.

It's like this whole industry rests on faith. A daily belief that there is more to learn, more to find. Solutions still to be uncovered. Techniques still to be unearthed. There's this tenacity for justice, that declares "This is not right, and someone needs to fight for it".

I know Roche is a pharma giant. But inside those walls, we met the people doing the work, and in the rare disease space at least, they are doing the work of justice, and miracles. Inside those walls, there are thousands of people dedicating their lives to other people.

I know nothing is perfect, and I know corruption is everywhere. I grew up in a church, that I loved, so I'm well aware of the negative power of the institution. But what I saw in church is what I see in Roche:

Despite the corporation, despite the external shell of power and profits and popularity, there are thousands of people with hearts of gold, giving their lives for something meaningful and needed in this world.

Behind all the sharp corporate edges, beat soft warm hearts, and they are well worth appreciating, and applauding.